კონფერენცია

∘ Maia Soselia ∘ Tamar Begdarashvili ∘
ADAPTIVE STRATEGY OF COMPANIES

Summary

The firm adaptive strategy is seen in part as a guarantee for its future success. It is a serious privilege especially in the face of modern competition. A prerequisite for the formation of the adaptive management system was the enterprise adaptation strategy, which in turn combines different alternatives of actions and it takes the form of a kind of action plan. A similar plan has been developed by the enterprise to adapt to the changing business environment. Most importantly, in the long run, all this is aimed at ensuring both the firm's competitiveness as well as high financial profitability and further strengthening its market position.

Ivane Javakhishvili Tbilisi State University Paata Gugushvili Institute of Economics International Scientific C O N F E R E N C E S "ECONOMY – XXI CENTURY"

E ISSN 2587 - 4691	∘ Maia Soselia ∘ Tamar Begdarashvili ∘ ADAPTIVE STRATEGY OF COMPANIES Summary The firm adaptive strategy is seen in part as a guarantee for its future success. It is a serious privilege especially in the face of modern competition. A prerequisite for the formation of the adaptive management system was the enterprise adaptation strategy, which in turn combines different alternatives of actions and it takes the form of a kind of action plan. A similar plan has been developed by the enterprise to adapt to the changing business environment. Most importantly, in the long run, all this is aimed at ensuring both the firm's competitiveness as well as high financial profitability and further strengthening its market position.